What this is

An advisory and intelligence house. Three practices: capital recovery, the Milo brand audit, and Jax benefits AI.

Who it is for

Small and mid-market business owners and operators, mostly founder-led.

How to engage

Request an introduction. One direct conversation, with a response within one business day.

How it works

Performance-based where it applies. Discreet by default. No discovery calls, no decks.

The Thesis

Most owners leave money on the table not because they are careless, but because the system is designed to keep them busy. We find what you have earned, grade and rebuild what represents you, and build the tools that protect what comes next.

Three Lines of Work

One house. Three practices.

I / II / III
01

Capital Recovery

Active Practice

Finding what has already been earned.

We work with business owners and CPAs to surface and recover capital that has gone unclaimed inside the tax code. Engineering-based Cost Segregation, R&D Credits, ERC, and adjacent recovery work delivered through a network of specialist partners who handle the analysis, presentation, and compliance end to end.

Our role is strategic connection. We identify where the opportunity lives, introduce the owner to the right specialist, and stay in the conversation through delivery. Collaborative with the CPA relationship, never adversarial.

Fee StructurePerformance-based
EngagementAdvisory
Estimate your savings
02

Milo

Active Practice

The Master Brand Audit, graded to the Fortune 500 standard.

Milo is an AI brand auditor. It grades all 11 dimensions of your brand to the Fortune 500 standard, then builds the fixes itself, so you leave with the work done, not homework. Most brand help stops at the diagnosis. Milo delivers the diagnosis and the rebuild in a day or two.

Output is a letter-graded scorecard with an executive action report: what is working, what is costing you, and the corrected work delivered alongside it. Design authority and architecture held in-house at Tappmedia NYC.

OutputGraded scorecard
TurnaroundDays, not months
Run a Master Brand Audit
03

Jax Intelligence

In Development · 2026

An engagement layer for legitimate employee benefits.

Jax is an AI engagement and education platform for small and mid-market employers who offer Section 125 Cafeteria Plans. It helps employees actually use the benefits they have enrolled in, with an empathetic voice interface trained on plain-language clarity rather than corporate compliance language.

Currently in development for release through TPA partnerships. Deliberately scoped as an engagement and documentation tool, not a clinical or diagnostic product. Design authority and architecture held in-house at Tappmedia NYC.

MarketEmployers 10–500
ModelLicensing · PEPM
Why The Work Holds

Most brand help stops at the diagnosis. Milo grades all 11 dimensions to the Fortune 500 standard, then builds the fixes itself.

The same standard runs through every practice. Capital recovery is paid only from what it finds. Jax is scoped to do one job well. Across the house, you leave with the work done, not a list of homework.

The Principal

Donald "B."
Tapper

Founder & CEO · Tappmedia NYC LLC

Nearly two decades in financial services and broadcasting before founding Tappmedia NYC. The practice was built on a single idea: that the most valuable work sits at the intersection of what a business owner already earned and what they are about to build next.

Author of Master AI Chat for 50+: Use AI as a Thinking Partner, Not a Tool, published with co-authors Sydonie and Leslie Tapper. Currently building out Tappmedia's AI product line, including Milo, the Master Brand Audit, and the Jax engagement platform, while continuing advisory work in the capital recovery space through specialist partnerships.

Based in Brooklyn. Works with business owners who value direct communication, performance-based fees, and the kind of discretion that comes from actually understanding their position.

Practice Est.
Tappmedia NYC LLC, 2023
Author
Master AI Chat for 50+
Field
Capital Recovery & Applied AI
Location
Brooklyn, New York
How We Work

Four non-negotiables.

§ Method
I.

Performance first.

No savings, no fee. The phrase is the practice. When we surface capital, we are paid from what we find. When we don't, you owe nothing. The model forces honesty on both sides.

II.

Collaborative, never adversarial.

Your CPA is our ally. Every engagement is structured so the existing advisors in your life are strengthened by our involvement, not circumvented by it.

III.

Discreet by default.

We do not publish client names or case values. The work is private because the information is private. References are provided only when a prospective engagement reaches a point where both sides benefit from them.

IV.

Build to last.

Recovered capital is only useful if what comes next holds. Milo and the product work exist to make sure the brand and systems you build around that capital deserve it.

On The Record
Est. 2023
A Brooklyn house, founded in 2023 and built on direct relationships.
No savings, no fee
Capital recovery is performance-based. You pay from what we find, or you owe nothing.
11 dimensions
Milo grades every brand against the Fortune 500 standard, then builds the fixes.
Published author
The principal writes on applied AI, including Master AI Chat for 50+.
The Next Step

You have seen the work. Now see your position.

Request an Introduction Read the common questions →
Common Questions

Before the first call.

9 / Answered
Most of our work is with small and mid-market, founder-led businesses. If you own the decision and value direct communication, you are the fit. If you need a large vendor with a project queue, we are not the house for you.
No. We do not publish client names or case values. The work is private because the information is private. References are shared when an engagement reaches the point where both sides benefit from them.
Our role is strategic connection. We identify where unclaimed capital lives in the tax code, introduce you to the right specialist for cost segregation, R&D credits, or ERC, and stay in the conversation through delivery. The work is collaborative with your CPA, never adversarial.
Milo is an AI brand auditor. It grades all 11 dimensions of your brand to the Fortune 500 standard, then builds the fixes itself. You receive a letter-graded scorecard and an executive action report, with the corrected work delivered alongside it, in a day or two. Most brand help stops at the diagnosis. Milo delivers the diagnosis and the rebuild together.
Tappmedia NYC connects owners and CPAs with engineering-based cost segregation, R&D credits, and ERC recovery through a network of specialist partners, on a no-savings-no-fee basis. We identify the opportunity, introduce the right specialist, and stay in through delivery.
Milo, the Master Brand Audit from Tappmedia NYC, grades 11 dimensions of your brand to the Fortune 500 standard and builds the fixes itself, so you leave with the work done, not homework. Output is a letter-graded scorecard with an executive action report.
Capital recovery is performance-based. No savings, no fee. Milo and Jax are scoped per engagement and quoted in full before any work begins.
Fair. That is why the first conversation is a direct read of your position, not a pitch. If the fit is not there, we will tell you who does the work we don't.
Request an introduction. One direct conversation, with a response within one business day. No discovery calls, no decks.
Open a Dialogue

The first conversation is the work.

We don't run discovery calls or pitch decks. The first exchange is a direct conversation about your position, what you have already earned that may still be on the table, and what you are building next. If the fit is there, we continue. If it isn't, we will tell you who does the work we don't.

Request an Introduction donald@tappmedianyc.com

One direct conversation. Response within one business day. No pitch.